Lole Calgary 17th Ave

An alternative to typical outdoor gear and apparel stores, Wild Mountain sells premium outerwear and footwear that pulls double-duty as everyday city wear. The boutique stocks a carefully curated selection of quality clothing, footwear and accessories from labels including The North Face, UGG, Merrell and more. “We have a small selection, so we focus on what we find to be the best of the best,” says store manager Brock Taylor.

The store has a cozy cabin feel, with rustic wood shelving and kitschy backcountry decor. It’s packed with racks featuring colourful outerwear for men, women and children.